1. Know your market.
If you are advertising a horse that is between $1000-9999, 2-10 years of age, well trained or broke to saddle and registered in some breed organization than you have a middle market horse. Middle market people are looking traditionally for Family horses they can enjoy on the trail, go to local shows and just have fun with. They generally make over $30,000 a year and less than $65,000. They may have their own acreage out in the country or keep one or two horses at a local stable. They will use the internet to find prospective horses by going to a lot of horse sites that advertise horses they can look at that are in their price range.

Under $1000 Bargain Shoppers- these are people who scour the local paper ads, auctions, etc to find horses they believe can be resold for a better price. They may also be people who have always wanted a horse but never had enough to buy one and stable the horse too and now have the means to keep horses on their own property and are very hands on folk.

$10,000+ are usually breeders and serious show horse folks. They tend to stable their horses or have hired help to do the work at their ranch. They tend to make well over $65,000 a year. They will buy their horses from established breed farms that win in the show ring, advertise in the breed publications or select private sales.

2.Develop a Strategy-
Most horse buyers fall in the middle market range. So to attract their attention you should place your ads in as many places as you can that are frequented by them. A good collection of free classified links where you can place ads for your horse for sale for free can be found at http://4mywebshoppe.com/links.html . One of the best paid for ad sites is http://agdirect.com, they are also known as buyhorses.com and horsedirect.com. . For $10 you get a photo ad that is good for a year and this site attract alot of buyers.

3.Get a good website built.
Don't use a free site with popup ads it will detract from the perceived value of your horses for sale or at stud. You can get ad free webhosting starting from $30 a year!! This is not the place to be skimpy. Don't build it yourself if it does not look like a professionally built site. If it looks like a refrigerator door with lots of stuff on it - it will not portray a professional image. You can get a page built for as little as $35. This is cheaper than a 1 week ad in most local newspapers that may never generate a call.

4.Put up good pictures and online movies.
Make sure the pictures look professional and load quickly, people get tired of waiting more than 10 seconds for a home page to show up.

Put online movies where they can see the horse being ridden, jumped over fences, doing sliding stops, english gaits, just being a horse,saddled, clipped, etc... so the viewer can see more about this horse now. It may just be enough to get someone to buy your horse over someone who has just a nicer show picture than you have. Don't use MPG, AVI, Quicktiime or Real player movies. They can take forever to load and most people don't have the right media player to play them nor 10 minutes to wait for something to happen. Get FLASH Movies. Go to http://www.4mywebshoppe.com and take a look at the Sample pages of movies and video ads. These are the type of movies that have sold horses. Online FLASH movies can be obtained for as little as $20.

5.Go to the FREE AD sites and place ads that make your ad stand out from the rest. "SEE ONLINE MOVIES! Tall Gorgeous Trained Winning Filly". Make sure you put your website address and note that you have other wonderful horses for sale with online movies to look at.

Place a lot of ads. It takes time, but the payoff is that you are reaching more different people and who knows... maybe you will be like some of the clients of MyWebShoppe.com and your next buyer will be from Alaska or Costa Rica.

Be sure and BookMark this page.. We will be adding more articles on photograhy, video and top Classifieds sites that are selliing horses in the future.